Driving In-Store Sales & Operations Excellence for LG
Our partnership will tackle LG's in-store sales challenges in OLED TVs and Home Appliances – delivering knowledgeable salesforces, innovative training, and flexible coverage that boost sales and do more with fewer people.

by Andrew Catapano

OLED TV Challenge: Winning the Spec War

1

Knowledge Gap
In-store reps lack deep product knowledge to compete with spec-savvy rivals like TCL and Hisense.

2

Price Pressure
OLED TVs carry premium prices while budget brands tout "good enough" 4K TVs, pushing LG down to fourth place.

3

Missed Opportunities
Reps aren't consistently informing shoppers about promotions or upselling attachments like soundbars and mounts.
Our OLED Solution: Empowering Sales Reps
1
Comprehensive OLED Training
Upskill salesforce into true OLED experts who translate specs into real-world benefits. Well-trained associates drive 69% higher sales.
2
Value-Focused Selling
Educate reps on competitive positioning to shift conversations from price to value. Monitor competitors' moves to stay ahead.
3
Real-Time Promotion Alerts
Deploy internal alerts system ensuring every customer knows about current deals, adding urgency and value.
4
Attachment Upselling
Train reps to bundle attachments with each TV sale, increasing revenues by up to 43%.
Home Appliances Challenge: Selling Reliability
Reliability Message Missing
LG refrigerators are known for innovation and reliability, but store associates don't always emphasize longevity and low maintenance.
Trust Barriers
Shoppers may not know LG ranks #1 in reliability, performance, features, styling and warranty according to J.D. Power.
Value Communication
Reps must justify LG's value by framing reliability as long-term savings and satisfaction.
Our Appliance Solution: Champions of Reliability

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Reliability-Focused Training
Arm reps with powerful proof points about LG's engineering quality and warranty.

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Highlight Awards
Leverage J.D. Power awards and Consumer Reports recommendations as talking points.

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Customer Storytelling
Share anecdotes and success stories that make reliability claims relatable.

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Total Cost of Ownership
Reframe price conversations to lifetime value and ongoing savings.
Why Choose Us: The Right Partner for LG
Salesforce Expertise
Our core DNA is building high-performance retail teams. Veterans in scaling national programs for electronics brands.
No Competitive Conflicts
100% aligned with LG. We don't represent any direct competitors in TV or appliance categories.
Innovative Technology
Leverage microlearning, gamification, and real-time analytics to train smarter and faster.
Flexible Coverage
Optimize deployment based on store performance, seasonality, and promotional calendars.
Addressing Your Concerns
Competitive Pricing
Our proposal is structured to maximize ROI. We focus on outcomes: incremental sales revenue should far exceed program costs.
We can work with performance-based incentives to align our interests with LG's sales goals.
No Conflict of Interest
We have no conflicts in this space and will contractually guarantee exclusivity for the product categories we support.
The team dedicated to LG will be 100% dedicated with no overlap in personnel between your program and others.
Driving LG's Success – Together

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1

Increased Sales
Boost OLED TV and appliance revenue

2

Brand Advocacy
Turn sales reps into LG champions

3

Customer Education
Communicate value and reliability

4

Operational Excellence
Optimize in-store presence
Let's turn LG's in-store presence into a competitive advantage. Together, we'll achieve outstanding results for LG.